Bandai Namco Entertainment: Editor Plant Metaverse for $ 130 million
Bandai Namco Entertainment is one of the most famous publishers for consumer electronics and has fans around the world.
However, what the Japanese Group relied on its medium-term planning strategy was likely to make friends of the brand for dreaming. Namely, do not plan anything lower than its own metaverse for fans and lovers of their own games.
The term metaverse was mainly popularized by the Group Meta (formerly Facebook) and describes a virtual reality in which people can interact with each other via the Internet in an artificial environment. According to Bandai Namco, you plan an IP axis strategy and pursue the following objectives: you want to connect people around the world to increase their own brand value and use the IP metaverse to create global projects that ensure sales to increase outside of Japan.
It should be clear that the implementation of such an ambitious project will become quite favorable. Therefore, they also proclaimed that they will invest 15 billion yen, ie $ 130 million in the development and implementation.
In the official press release states: "In this IP metaverse, we expect virtual spaces where our customers can enjoy a wide range of entertainment on an IP axis, as well as frameworks that use Bandai Namcos special strength, physical products merge the digital world. "
"Through the resulting communities, we will enable depth, wide, multi-faceted and high-quality compounds that will consist of long periods of time."